Our Story in Numbers

Six years ago, we started with a simple belief - that smart investing shouldn't be reserved for those with finance degrees. Today, we're still that same team, just with more coffee stains on our calculators.

Started in a Dubbo Garage

Back in 2019, three of us were sitting around Elena's kitchen table, frustrated with how complex investment advice had become. Everyone seemed to speak in jargon that made your eyes glaze over.

We'd spent years in corporate finance, watching people make costly mistakes simply because they couldn't access straightforward guidance. The light bulb moment came during a particularly awful client presentation filled with meaningless buzzwords.

So we started faryonexil with one rule: if we couldn't explain something to Elena's grandmother, we weren't explaining it right. That principle still drives everything we do today.

Early team working on investment analysis tools

What Keeps Us Going

These aren't values we put on a poster. They're the things that actually guide our decisions when nobody's watching.

Data Over Drama

Markets are emotional enough without adding unnecessary excitement. We focus on what the numbers actually tell us, not what makes for good headlines.

Simple Beats Clever

The best investment strategies are often boringly straightforward. We'd rather be right and boring than wrong and impressive.

People First

Behind every portfolio is someone with real goals and concerns. We never forget that our recommendations affect actual lives, not just spreadsheets.

We Question Everything

Just because something worked in the past doesn't mean it'll work tomorrow. Our research team spends their days poking holes in conventional wisdom.

Take the classic 60/40 portfolio split. For decades, everyone swore by it. But when interest rates hit rock bottom, we started questioning whether that old rule still made sense. Spoiler alert: it didn't.

Team analyzing market data and questioning traditional approaches

Real Testing, Real Results

We don't just theorize - we backtest everything against real market conditions. Our models run through scenarios that include market crashes, inflation spikes, and those weird months when nothing makes sense.

Every strategy we recommend has survived our stress tests. If it can't handle a 2008-style meltdown or a COVID-level disruption, it doesn't make it to our clients.

Investment stress testing and scenario analysis in progress

The People Behind the Analysis

We're not trying to be the smartest people in finance. We're trying to be the most useful.

Elena Thornfield

Director of Investment Strategy

Started her career at a big bank before realizing she preferred helping people over hitting sales targets. Has an uncanny ability to spot market trends before they become obvious to everyone else.

Margot Blackwell

Senior Financial Analyst

Former hedge fund researcher who got tired of making rich people richer. Now she uses those same analytical skills to help regular investors make smarter decisions with their money.

Always Learning

Markets evolve, and so do we. Every month brings new data, new challenges, and new opportunities to improve our methods.

We're not the kind of advisors who learned one approach twenty years ago and stuck with it. Our team regularly updates their knowledge, attends industry conferences, and - most importantly - learns from our mistakes.

Because in finance, the moment you think you've got it all figured out is usually the moment before the market teaches you otherwise.

Continuous learning and professional development in financial analysis